Apply the Cream
On soaking-wet curls, rake Lasting Defining Cream through and scrunch to shape and define.
The Curl Ritual
Cream to define, gel to hold, mist to revive — with how-to films from Curly Corner with Sade.

Lasting Defining Cream
Smooth through soaking-wet curls to shape and seal in moisture. Soft, frizz-free definition.

Lasting Curl Gel
Layer over the cream for structure and all-day hold. Scrunch out the cast for shine, no crunch.

Hydrating Hair Mist
Mist between washes to rehydrate and re-form curls in seconds. Your day-two reset.
The Ritual · How to use
Three short films with Curly Corner with Sade.
On soaking-wet curls, rake Lasting Defining Cream through and scrunch to shape and define.
Layer Lasting Curl Gel over the cream, scrunch for hold, then dry and break the cast.
Between washes, spritz the Hydrating Hair Mist and scrunch to re-form your curls.
The texture
Whipped, water-light formulas that melt into curls and dry to a soft, defined finish.
Watch the ritual